Even with bigger incentives that run higher than the segment average, the price of the ATS remains higher than the point where consumers feel comfortable taking a chance on a Cadillac as opposed to the well-established luxury competitors, says Patrick Min, a senior industry analyst at ALG, a research company that monitors and projects vehicle values. [...] The ATS sales woes in part reflect a four-year hangover from a poor launch strategy. Analysts and dealers say Cadillac priced the cars too high and overproduced them in the first two years. Cadillac President Johan de Nysschen and his team have been struggling to right the ATS ever since, including dramatically reducing inventories and cutting back on incentives. 4th Gear: Maybe Shifters Are Getting Too Complicated One more from Automotive News : a good look at automatic gearboxes from brands like Chrysler, Jeep, BMW, Land Rover, Lincoln, Mercedes and more, all trying to re-invent the wheel (or the shifter, in this case) in ways that may be too confusing for customers. Familiarity hasnt always been a challenge in shifting an automobile into drive or park. But style, electronics and the battle for space on the dash and center console have changed the shifters shape and the way it is operated. One consequence of replacing the old-style mechanical linkage from the shifter to the transmission with smaller, faster and more precise electronic systems is that drivers no longer shift intuitively. Nor can they seamlessly transition between brands of cars as they once did.
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